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Profile of Parker Todd Brooks

Parker Todd Brooks is the founder of WIP Computer, a California-based AI infrastructure company building a user-owned operating layer for AI agents: portable memory, persistent identity, human approval, and payments across the AIs a person uses.

Parker is a product executive with 20+ years' experience building systems that balance user agency with technological innovation. He specializes in creating architectures that connect creative industries equitably with emerging technologies, designing platforms that respect creator rights while enabling new forms of expression, and developing frameworks that maintain human sovereignty in digital ecosystems. His interdisciplinary practice as an artist, designer, developer, writer, and creative director informs his technological approach, creating a distinctive perspective that bridges creative methodology with technical expertise.

https://x.com/Boomcat
https://github.com/parkertoddbrooks
57 notable photographs: https://www.instagram.com/parkertoddbrooks/

WIP Computer, Inc. (March 2026)

Parker founded WIP Computer in March 2026 to build the missing operating layer for AI agents: memory that travels between platforms, identity that survives model changes, and tools that keep humans in control as AIs collaborate, build, spend, and act across systems.

https://wip.computer
https://github.com/wipcomputer

WIP Computer's work includes:

Around that core, WIP Computer also develops Dream Weaver for memory consolidation and Agent Pay for human-authorized AI spending.

AI Research & Independent Development (2023-2026)

From 2023 to 2026, Parker stepped out of full-time roles to learn modern AI from the inside, building practical systems across computer vision, speech, agent memory, trust, transcription, local-first tooling, and AI-assisted software development. The projects were not a product line, but a deliberate study of how these systems work, where they break, and what they need to be trustworthy. That period became the foundation for WIP Computer.

During that time, Parker developed:

Ledger (2021-2023)

As VP of NFT Products & Services at Ledger from 2021-2023, Parker led the company's genesis NFT strategy and product roadmap. Parker directed all aspects of the platform's development, from creative direction and industrial design to marketing content creation and brand storytelling. Under his leadership, Ledger Market collaborated with RTFKT/Nike, Gucci, and Tag Heuer. His oversight extended to the commission of dozens of artist collaborations, with the Bonjour Lab "CARVED CURRENCIES" project earning recognition at the 2022 European Design Awards.

Apple Music (2014-2021)

Parker spent seven years at Apple, where he helped launch Apple Music and Beats 1 while leading Dance & Electronic Artist Relations. He spearheaded the development and launch of Apple Music's DJ Mix platform, creating industry-first technological solutions that allowed for identification and direct payment to rights holders within DJ mixes. Additionally, he co-created a groundbreaking fund sponsored by Apple to compensate DJs, clubs, festivals, promoters, curators, and independent compilation labels when their DJ Mixes are streamed.

In its first year, the platform generated over 200 million streams across 700+ DJ mixes and featured prominent artists in the dance and electronic music scene. Notably, the platform's first release, Marshmello's "Fortnite Extended Set" (DJ Mix), became the #1 charting Dance/Electronic Album of 2019 and won the 2020 Billboard Award for Best Dance and Electronic album of the year.

Beats Music & Topspin Media (2010-2014)

Before joining Apple, Parker was the Director of Artist Integrations at Beats Music, overseeing the design, development, and release of a pioneering integrated fan-club ticketing app within the service. Additionally, as the Vice President of Creative Services and Product Integrations at Topspin Media, he led the integration of Topspin into Beats Music and Spotify, enabling groundbreaking merchandise sales within a DSP: the first such integration in the streaming music industry.

Creative Practice (1993-Present)

Parker's professional product, design and development career is complemented by a lifelong creative practice spanning music production, performance, composition, and visual arts. His ongoing artistic work across multiple disciplines provides him with authentic creator perspectives that directly inform his product innovation, enabling him to bridge the gap between technological possibilities and the practical needs of creative professionals.

Core Philosophy

Parker believes in technology that empowers people to do their best work. His work across music and software development emphasizes that digital products should enhance human creativity and preserve user autonomy. He advocates for transparent systems where people maintain true ownership of their data with open access and interoperability. Content should not be locked into proprietary ecosystems, but remain accessible through common, open methods regardless of platform. This approach has guided his career from revolutionizing how artists are compensated in music streaming to developing tools that augment human capabilities while respecting privacy and agency.